The Rolling Stones are heading to Roblox with a brand-new interactive experience that celebrates the band’s six-decade career. Launching on July 10, the experience arrives alongside the release of the band’s 25th studio album, Foreign Tongues, and lets players relive different eras of The Rolling Stones through gameplay, music, and collectible rewards. Beyond the game itself, the legendary band has partnered with Roblox creators to launch exclusive avatar items and real-world merchandise that players can buy directly in-game.
A Roblox Game That Takes You Through 60 Years of The Rolling Stones
Developed by Roblox Innovation Studio in collaboration with creative agency Sawhorse and members of Roblox’s creator community, the experience transforms The Rolling Stones’ musical legacy into a cooperative adventure. Players travel across different decades of the band’s career, where colorful crystals inspired by the group’s 2023 album Hackney Diamonds have trapped pieces of its history. Working together, players must locate and shatter these crystals while iconic songs from the corresponding era play in the background.
Each completed challenge powers up the band’s famous tongue-and-lips logo, which unleashes a burst of rock energy to unlock the next decade. The experience gradually evolves into a shared community event in which everyone’s progress contributes to unlocking the final performance. The game will be hosted inside The Block, Roblox’s always-available entertainment hub where artists can create interactive experiences for players.
Finale Event Brings Live Performances and Rotating Eras
The experience won’t end after launch. Between July 17 and July 19, Roblox will host a special finale event that changes every hour. Each rotation will focus on a different era of The Rolling Stones, complete with classic songs, themed visuals, interactive artwork, dynamic lighting, and visual effects inspired by the band’s history. Players will also be able to unlock in-game rewards and abilities inspired by The Rolling Stones throughout the event.
Alongside the game, Roblox invited more than a dozen creators from its global community to redesign The Rolling Stones’ iconic tongue-and-lips logo. The result is a collection of exclusive avatar accessories that players can wear inside Roblox. Interestingly, some of these virtual designs will also be available as limited-edition physical merchandise through an in-game Shopify integration, allowing fans to purchase them directly from The Rolling Stones’ online store without leaving Roblox.
Participating creators include Jazzyx3, CASKA’s HAUS, Touzled, Blizzei, DIONESS, morphist4u, WhoseTrade, Empyro, Bad_B0y, raekaro, Spiraxy, Valkenheim, DuckXander, Clockset, and dvdko.