LIVE Creators, AI Content, and Commercial Rules

TikTok is launching new Community Guidelines on the 13th of September, 2025. Although the majority of the alterations concern simplification of the wording, several notable alterations need to be mentioned. The new policies are geared toward explaining regulations to creators of LIVE content, creating clear expectations about commercial content on the platform, and demonstrating its personalization.

To LIVE creators, TikTok is becoming explicit that all they do during live sessions is their entire responsibility. This involves communications that are in the form of third-party devices, such as real-time translation or voice-to-text. The creators will have to ensure that they do not contravene the policies of TikTok, even when such acts are a result of the tools. This increases the responsibility of creators to watch over their streams.

The commercials’ content section now emphasizes that any paid or promotional material has to be made known. What is more critical, TikTok states that it will restrict the visibility of such videos that redirect users to purchase products beyond the app in markets where TikTok Shop is present. This indicates that TikTok is keen on retaining e-commerce transactions within its ecosystem.

Also gaining popularity is the aspect of personalization. The platform is not only going to personalize the for you feed but also the search, even to the comments section, depending on what a particular user has done in the past, like searches made, videos watched, likes, and reports. It implies that individuals will perceive various displays of search results and comments sections, the formulated aspect of which is fully preconditioned by their user actions.

Regarding AI-generated content, the regulations are rephrased a bit. TikTok continues to prohibit deepfakes or deceptive content, but has deleted particular mentions of computer-generated endorsements and representations of public figures. The new text revolves around the prohibition of anything misguiding regarding society or detrimental to individuals. This slight twist might lead to the potential of opening up some applications of AI that were not done before.

Some changes are more of tone than being rules to use an example, TikTok used to state that moderation was what kept the platform safe, trustworthy, and vibrant. Now, it adds, moderation makes it a “safe, fun, and creative place.” The term trustworthy is no longer there, which can be considered a minor yet insightful modification. All in all, these updates demonstrate the tendency of TikTok to streamline its rules with a strong focus on commercial content and personification and yet to leave the potential of AI content use.

TikTok is preparing an update to its Community Guidelines, which dictate the rules for participating on the social video platform as well as what standards the company