Ask most people how Black Friday and Cyber Monday differ, and you’ll hear the same answer: one happens in stores, the other happens online. That was true ten or fifteen years ago, but it isn’t really true now. Both events are mostly online, and both have been stretched from a single day into something closer to a week. The differences that matter today are smaller and easier to miss.
Black Friday started as an in-store event, one where shops opened early the day after Thanksgiving and slashed prices to get the holiday season moving.
Cyber Monday arrived later, as online retailers wanted a day of their own after a weekend that was all about queues and parking lots, so they made one.
Even though the line between online and in-store shopping has mostly disappeared, those origins still explain which products tend to be cheapest on each day.
Black Friday is usually the better day for large, physical purchases such as washing machines, sofas, TVs, and the cut-price electronics retailers use to pull people in. Stores build their whole campaign around that Friday, so it’s often when prices on these items are at their lowest.
Cyber Monday tends to be better for things you do not need to see in person, such as streaming plans, software licenses, online courses, and small tech accessories. Prices on these often fall further on Monday than they did on Friday, especially at retailers that sell mostly online or hold back their best web deals until after the weekend.
Black Friday deals often go live before Thanksgiving, reach their lowest price on the Friday, and sell out or end soon after. Cyber Monday prices tend to stay put all day, and some carry over into Tuesday or Wednesday. Without crowds at the door, retailers have less reason to squeeze everything into a few hours.
If you need a new fridge, buy it on Black Friday before stock runs out. A software subscription or digital gift card can usually wait until Monday, and it may cost a little less by then.
It’s tempting to treat the two days as rivals and put all your shopping into one of them. That’s a mistake. They suit different kinds of purchases, and you’ll save the most by matching each item on your list to the day it’s likely to be cheapest.
Since Cyber Monday deals don’t vanish within a few hours, you’ve got time to double-check a price before you pay.
Discoup has a page just for Cyber Monday that lists active codes as retailers release them. It’s a quick way to see whether the price in your cart is already the lowest one or whether there’s a code you can add on top.
It’s also worth checking a second coupon site before any bigger purchase. A few extra minutes won’t usually cost you anything, because these offers stick around far longer than Black Friday’s doorbusters.
Of course, you do not have to choose one day over the other. You could buy large, physical items on Black Friday while the lowest prices are available, and leave your software and other digital purchases for Cyber Monday, when discounts last longer. Whichever day you shop, compare prices first, since the first item marked as a sale often isn’t the cheapest option.
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