Thanks to all our beloved AI companions, RAM prices have more than doubled in the last 6 months. As you may have guessed, the smartphone industry has been having some tough times with budget devices. To help solve this problem, HMD (remember the people who resurrected Nokia?) has announced a strategic partnership with Flipkart to bring its upcoming 2026 smartphone lineup to Indian consumers.
HMD’s upcoming smartphone lineup will target multiple price segments between ₹10,000 and ₹20,000, catering to users looking for reliable devices with modern features at affordable prices. The first smartphone under the partnership is expected to launch in the coming months, followed by a phased rollout of several additional devices over the next two to four months. Specifics about the phones are not yet known, but we are due to get our hands on them. So, stay tuned.
The partnership will kick off with HMD’s first smartphone launch of 2026 in India, which will debut on Flipkart before reaching other online and retail channels. The goal is to leverage Flipkart’s extensive reach, logistics network, and consumer insights to make its smartphones more accessible nationwide.
Ravi Kunwar, CEO and VP of HMD India and APAC, said, “We are excited to collaborate with Flipkart as one of our key e-commerce partners as we gear up to launch the first HMD smartphone of 2026 in India. Flipkart’s extensive reach and strong consumer connect will play an important role in bringing our latest innovation to customers across the country.”
Commenting on the same, Ajay Veer Yadav, Senior Vice President at Flipkart, said, “Our strategic collaboration with HMD brings their upcoming smartphone portfolio to millions of consumers across the country. With our expansive distribution network and flexible affordability offerings, we are well-positioned to make cutting-edge devices more accessible and inclusive.”
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