KRAFTON Launches BGMI Campus MVP Across 17 IITs and 28 NITs

Given the meteoric rise in BGMI players, Krafton India has just announced the BGMI Campus MVP Program. This 90-day campaign will have 150 student ambassadors selected from 17 IITs and 28 NITs. The objective being to build an active BGMI community among the participants by getting them involved in organizing tournaments and events. KRAFTON also plans to combine online gameplay with offline meet-ups to keep students engaged throughout the program.

What Is BGMI Campus MVP?

Campus MVP BGMI is an initiative by KRAFTON India that aims to create gaming communities among college students. Under the 90-day campaign, certain students would be appointed as BGMI ambassadors at their respective campuses. These students would promote gaming among other students by organizing tournaments, creating content, and conducting community activities. This campaign attracted over 16,000 applications from students from 5,000 different institutions. KRAFTON selected 150 students for the first batch, while an additional 100 students were selected as reserve candidates.

The chosen student ambassadors will conduct BGMI sessions within their respective colleges during the 90-day program period. They will arrange classic matches, scrims, and tournaments, generate gaming content for college students, and also hold offline meet-ups. The ambassadors will conduct inter-department and inter-college competitions before participating in national college gaming competitions.

The first phase of the Campus MVP program is already in progress. After completing onboarding and orientation, student ambassadors have begun organizing BGMI matches, creating gaming content, and running campus events. The initiative follows a three-phase format over 90 days.

KRAFTON’s Vision Behind the Initiative

According to KRAFTON, BGMI is no longer just about playing matches. KRAFTON claims that the game has turned into a platform where players can not only challenge each other but also create content and network with people. In this way, with the Campus MVP program, KRAFTON hopes that students will be able to network through games as well as take up leadership positions at college. This program is one of the many ways in which the company aims to strengthen ties with young gamers in India. KRAFTON also plans to use the learnings from the first batch to expand the program to more institutions in the future.