Mobile photography used to be about taking the least muddied photo, but that’s not the case anymore. Smartphone photography is getting better every year, thanks to phones like the OPPO Find X9 Ultra. And OPPO clearly wants to be at the center of that movement in India. The company has now announced a new Filmmaker Accelerator Program, in collaboration with Warner Bros. Discovery, as part of its newly launched OPPO LUMO Creator Program. The initiative is aimed at emerging Indian creators and focuses heavily on short-form mobile storytelling.
This year marks the third edition of OPPO’s Culture in a Shot initiative. Previous themes focused on documenting traditions and celebrations, but the 2026 edition shifts toward something broader. The new theme, “Meet Culture Anew, Make Your Moment,” focuses on how younger creators reinterpret culture through everyday moments, fashion, food, travel, and digital expression.
The centerpiece here is the Filmmaker Accelerator Program, which OPPO and Discovery are positioning as a proper mentorship pipeline for young creators. Selected participants will receive guidance from industry professionals across storytelling, filming, and post-production. OPPO will also provide access to its latest smartphones and creator grants.
Speaking on the matter, Goldee Patnaik, Head of Communications at OPPO India, said
At OPPO, we believe technology should empower people to tell stories that matter.‘Culture in a Shot’ reflects our belief that culture is living, evolving, and best expressed through real people and everyday moments. With the introduction of a dedicated video category this year, we aim to inspire a new generation of creators to tell powerful stories through short-form visual content and share them with the world.
The biggest winner gets:
To participate, creators need to upload original videos on Instagram, 30 seconds to 10 minutes long, using hashtags such as #OPPOxDiscovery, #CultureInAShot, and #ShotOnOPPO. The contest runs from May 5 to July 15, 2026.
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