AppleCare One is designed for simplicity and value. For $19.99 per month, customers cover up to three Apple devices, with a flat rate of $5.99 per month for any additional product beyond the initial three. Whether it’s the latest iPhone, an older iPad, or a trusty Apple Watch, the plan delivers the same coverage and benefits no need to hunt for individual policies or sort through confusing terms.
The new approach does more than lower bills; it changes the narrative of device management from reactive to proactive, empowering users to protect more tech for less money and less hassle. According to Apple, enrolling three devices saves users up to $11 per month compared to separate AppleCare+ plans.
With AppleCare One, members get the full AppleCare+ offering, including:
But there’s a significant update: theft and loss coverage, once exclusive to iPhones, now extends to iPads and Apple Watches. Modern life has pushed us to be more mobile and dependent on our tech and Apple’s new plan acknowledges this with broader, more inclusive protection for all the essentials.
Perhaps the most customer-friendly feature of AppleCare One is its backward compatibility. Devices up to four years old (and headphones up to one year old) that are still in good condition can be added to the plan. This marks a major departure from Apple’s previous 60-day post-purchase window for AppleCare+ eligibility.
If your product passes a diagnostic check conducted via your iPhone, iPad, or at any Apple Store you’re in. This opens the door for millions of users to re-evaluate how they safeguard their older Apple devices, giving aging tech a second life with comprehensive support.
AppleCare One doesn’t just combine devices into one bill it also automates and streamlines management. Trade in an old device for a new one at Apple, and it’s instantly swapped into your coverage. Users can add or remove devices as their needs change, with no lock-ins.
The subscription model also allows total flexibility; cancel anytime, cover as many devices as you want, and upgrade or downgrade your mix on the fly.
The cost advantage is clear. For a tech-forward household with multiple Apple gadgets, AppleCare One is a win. Not only does the $19.99/month base fee undercut the cost of multiple AppleCare+ plans, but the flat $5.99 rate for each additional product means adding your latest device is just a click away.
Apple’s decision to unite device coverage under AppleCare One reflects customer feedback and industry trends. As more users rely on a suite of Apple products for work, play, and daily life, comprehensive, stress-free coverage becomes a necessity rather than a luxury.
Bob Borchers, Apple’s vice president of Worldwide Product Marketing, highlighted the company’s intent to boost user confidence and satisfaction. By making it easier to maintain coverage, Apple is doubling down on user trust, a value it has steadily nurtured since launching AppleCare in the late 1990s.
Apple has reported that its active device base continues to soar, with estimates surpassing two billion active devices globally as of early 2025. In the United States alone, nearly 56% of households own at least one iPhone, with a significant proportion owning multiple Apple products.
With AppleCare One, Apple taps directly into this expanding customer base. The company deftly addresses the pain points of multi-device households: high protection costs, confusing enrollment dates, and the risk of accidental coverage lapses.
Increasingly, Apple’s economic trench is built not just on hardware, but on its ecosystem. By weaving AppleCare One into the fabric of that ecosystem, the company is betting that convenience and peace of mind will keep users loyal.
The AppleCare One announcement is densely packed with user-friendly features:
AppleCare One isn’t just about support, it’s a signal of where Apple is headed. The model aligns with the broader trend toward subscription-based tech services and deeper integration across Apple’s product lines and software platforms, which now include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS.
With over 150,000 employees fueling constant innovation, Apple continues to blend hardware and customer service into tightly-knit experiences. The rise of AppleCare One suggests Apple will keep refining not just devices, but also the services that support them.
Looking forward, expect AppleCare One to evolve as Apple listens to customer feedback and adapts coverage to match new products and user needs. With Apple’s reputation for iteration, it wouldn’t be surprising to see even broader options, perhaps someday offering family coverage for Apple Vision Pro, AirPods, or services bundles.
AppleCare One rewrites the rules for device protection. It makes support easier, more economical, and more user-friendly, an approach perfectly aligned with the way people use technology in 2025. In an era where our personal and professional worlds are more digital than ever, Apple’s newest plan stands as a confident answer to the question: How do you keep the essentials covered, no matter how many you own? The answer, it seems, is finally as simple as the devices themselves.
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