Amazon’s $249 Kindle Colorsoft: Cheaper Color E‑Reader

Amazon has just introduced a more budget-friendly version of its popular Kindle Colorsoft device. Announced Thursday, the new model features 16GB of storage and retails for 249.99 dollars, offering a 30 dollar discount compared to the original 32GB model that launched at 279.99 dollars last year. This move makes Amazon’s colour Kindle lineup more accessible to readers who want a richer visual experience without paying for extras.

The Kindle Colorsoft is designed for comic book fans, graphic novel readers, and anyone who wants to highlight in multiple colours. Its 7 inch glare-free screen, adjustable warm light, and dark mode option have made it one of Amazon’s most visually dynamic e-readers to date. With up to eight weeks of battery life, the new device balances form and function without sacrificing reading time.

Same Display, Fewer Extras

The new 16GB Kindle keeps the core experience intact. Readers still get the high contrast Colorsoft display, fast page turns, and a three month Kindle Unlimited subscription, which gives access to over four million titles. However, this cheaper model does not include wireless charging, auto-adjusting front light, or larger storage capacity like the Signature Edition.

This trade-off allows Amazon to target price-conscious readers who still want access to premium features but do not need the full set of upgrades. It is a strategic move to keep up with demand in the mid-tier gadget market, especially as competitors push new e-readers into the same price bracket.

Kindle for Kids Gets a Colour Boost

Alongside the standard version, Amazon has launched a Kindle Colorsoft Kids Edition for 269.99 dollars. This model includes a colourful illustrated cover, a two year worry-free guarantee, and a full year of Amazon Kids+, which offers access to books, videos, educational apps, and more. It also packs child-friendly features like vocabulary builder, Word Wise, and OpenDyslexic font support.

The Kids Edition is clearly aimed at helping children improve reading comprehension in a fun and engaging way. It even supports Bluetooth for audiobook playback, making it ideal for young users who enjoy listening while following along. With this release, Amazon continues to broaden the Kindle ecosystem. The decision to lower the price without stripping the display or key reading features makes sense as the company balances innovation with affordability.

Colour e-readers are no longer niche devices and Amazon is making sure it stays ahead in this space. The new Kindle lineup offers flexible options at better prices. And with Kindle Unlimited bundled in, new users have even more reason to give digital reading a try.

Kindle Unlimited Still Adds Value

All new Kindle Colorsoft devices come with three months of Kindle Unlimited, Amazon’s subscription service that includes digital books, magazines, and audiobooks. This makes it easy for new users to get started without worrying about buying content right away.

The new 16GB model and Kids Edition offer the same rich, full-colour experience that was first introduced in last year’s launch. Whether browsing illustrated novels, flipping through graphic panels, or simply reading with a softer background tone, the new devices give more flexibility and immersion than traditional monochrome e-readers. You can read more about the original Kindle Colorsoft launch and how it shaped Amazon’s colour reading experience.

Available Now for All Age Groups

The Kindle Colorsoft 16GB model is available now at 249.99 dollars, while the Kids Edition is priced at 269.99 dollars. The Signature Edition with 32GB storage, wireless charging, and auto-adjusting light is still available at 279.99 dollars. With these options, there is now a Kindle Colorsoft for every kind of reader from students to parents to graphic novel lovers. Amazon is making it clear that colour is no longer a premium add-on. It is becoming the new standard.