DJI is rewriting the rules of the action cam market, while GoPro looks stuck making the bulky Hero12 Black (154g) and Insta360 risks being seen as a toy with its tiny-but-limited GO 3 (35g) camera.
When it comes to aerial videography or photography, size becomes the most important aspect. Because the entire rationale of drone cam is to leave the weight of camera that invites regulations and attention alike and shoot with zero tension.
It appears that right now DJI is winning with great margins compared to its competitors. They didn’t just shave off grams from an action camera, they have thrown off a challenge to the whole industry.
The Osmo Nano packs 4K/60fps power into 52 grams. Many rivals lag miles behind in this war of sizes in comparison with Osmo Nano. Take Sony for example, their HDR-AS200V Drone cam weighs 93 grams, and FDR-X3000 weigh around 114 grams. Similarly, in Akaso’s action cam line, the Brave 8 weighs around 114 grams.
Osmo Nano proves that the future of action cam is not only about brute size or stripped-down gimmicks, but finding an intelligent balance.
The Osmo Nano isn’t just small, it’s smart. Battery life runs a respectable 50-60 minutes at 4K/30fps, which stretches up to 90 minutes at 1080p. For an action cam of this size, such battery life puts it ahead of the competitors, as Hero12 Black still hovers at 70 minutes battery time while insta360 barely passes a 45 minutes bar. But for divers, surfers, and hikers, usability is something where DJI really separates itself from the crowd.
The waterproof Nano, two wireless mics plugged straight in without bulky receivers, and most importantly, a camera that can be triggered with a simple nod, which is a godsend when you’re wearing gloves or barreling down a trail.
In comparison, the competitors are still relying on button presses or awkward voice commands which hinders your ability to capture any spontaneous moment while wearing gloves, a helmet, or on a bike for sure. These features establish that DJI isn’t just iterating on action cams, it’s solving pain points no one else bothered to.
For so many groundbreaking features, paying a small premium makes a little sense. The Osmo Nano 4K is priced at around $309, which puts it closer to professional camera territory than the budget friendly action cam space.
While many of the competitors keep their price for similar products around $200, DJI is commanding an extra price for their advanced engineering, which might make adoption difficult for casual users. But the pricing would make sense when considering the Nano as a replacement for multiple pieces of equipment.
With Osmo Nano, DJI forces the competitors to fundamentally rethink their approach. The question isn’t whether the competitors would emulate DJI’s innovation, it’s whether they can do it before their current offerings start looking like antiques.
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