The idea of having artificial intelligence (AI) supporting nearly every industry seems odd, but just imagine a scenario in which almost all industries are facilitated by artificial intelligence (AI) i.e., the medicine, manufacturing, entertainment industry, and education sector, to name just a few.
That future is no longer a fantasy, as, by July 2025, it is a reality worth $189 billion, and the numbers then are going to skyrocket to a mindboggling 4.8 trillion across the globe by 2033. The world is experiencing a new gold rush, only that this time round it is driven by data, chip and cloud. What company will reap the greatest amount of this growth? The response: two titans that already control their nooks and corners Nvidia and Amazon.
Nvidia: The dominant king of the AI Hardware castle
Nvidia is providing the engines in case AI is powering the contemporary business. By the beginning of 2025, within the discrete graphics card sector, NVIDIA achieved a remarkable 92% share of the add-in board (AIB) GPU market in the first quarter of 2025, according to data released by Jon Peddie Research (JPR). This represents an 8.5% increase compared to NVIDIA’s previous position.
By contrast, AMD’s share contracted to just 8%, down 7.3 points, while Intel’s presence effectively disappeared, falling to 0% after losing 1.2 points. JPR reported that AIB shipments reached 9.2 million units during Q1 2025 despite desktop CPU shipments declining to 17.8 million units. The firm projects that the AIB market will face a compound annual decline of 10.3% from 2024 to 2028.
The success of Nvidia is not by chance. The CUDA software and hardware environment provides a competitive moat to challengers and makes the Nvidia chips the technology of choice when running through an AI development. Their most recent RTX 50 series, supported by the Blackwell architecture, has driven an upsurge in market share and data center use.
The outcome: In Q1 2024, Nvidia data center-related revenue jumped 427% year-over-year, as AI, cloud, enterprise buyers could not quench their thirst. This is all more striking because of the following reasons. Nvidia is very good at sustaining high prices and Wall Street analysts project average market capitalization to soar to the heights of $5 trillion in the near future.
This has given more optimism to the investors even after its recent green light in exporting its newest chips to China (which was about 13% of its sales before export bans). Although Nvidia has a high stock valuation as it is trading at 39 times future earnings, there is little doubt the market is betting that as AI budgets keep growing, the company can continue to grow at a double-digit annualized rate over time, effectively making it a buy at current pricing in hindsight.
Amazon: The Digital Spine of AI Age
Driving the AI revolution behind the scenes is a digital backbone and Amazon Web Services (AWS) sits right in the center of it all. AWS holds 31% of the world cloud infrastructure market, with its next two close rivals (Microsoft Azure and Google Cloud) combining almost the same share.
This is not a negligible achievement: any AI startup or developer with a global outlook dreams to have a world-level infrastructure, performance, and reach.
AWS has more than 4.19 million business customers worldwide today (over 50% of them are in North America), and the company keeps getting bigger and faster ahead of its competitors. The fact that Amazon is ready to spend billions on new markets, hardware, and chips designed to target AI can define it as the backbone of the industry.
The unstoppable growth manifests in expenditure trends: during a recent survey, 87 respondents (out of 100) answered that they expect to raise the investment in generative AI in the coming year; nobody answered that they would decrease it.
The outcome is a year-on-year rise in AI-enriched cloud expenditure by 20-30%, annually, a rate which can hardly be equaled by other spheres of technology. Globally, the cloud computing market will surpass $1 trillion by 2028. Nowadays, the cloud leadership of AWS is somewhat obscured by another business of Amazon, a lower-margin, slower-growing e-commerce business which is still shining in the image of Amazon. However, soon enough, investors will have a very different gaze upon Amazon as AWS gobbles even more of the company’s profits and is used synonymously with AI made possible by the cloud.
The Rise of AI
AI is not just a technology trend but it is transforming the economy of the world in a fundamental way. According to the United Nations, by the year 2033, AI might increase its portion of the high-tech economy 4-fold, including an increase in high-tech portion to 29% in 2033, as it is the case in the year 2023, which currently comprises only 7%.
The driving force is in North America which is backed by strong investment as well as research potential of the world. This fast adoption has significant implications. On the one hand, the growth of AI leads to the possible further disintegration of the world, as the majority of innovations are still held in the U.S. and China. It provides on the one hand, a disproportionate opportunity to grow, to the countries and companies that get the right combination of capital, talent and vision.
To both individual and institutional investors, there has never been a more critical time to know who owns the technological sides of picks and shovels of this gold rush.
What does the Numbers say?
| Metric | Value | Year/Period |
| AI Market Size | $189 billion → $4.8 trillion | 2023 to 2033 |
| Nvidia Discrete GPU Market Share | 92% | Q1 2025 |
| AWS Market Share (Cloud Infrastructure) | 31% | 2025 |
| AI Spending Increase | 20–30% per year | Coming years |
| Nvidia Data Center Revenue Growth | 427% YoY | Q1 2024 |
| AWS Customer Base Growth | 357% | 2020 to 2025 |
Investors Take?
Though the track record of incoming performance is not necessarily an assurance, the drivers behind the tremendous growth of AI do not seem to be slowing down. Both Amazon and Nvidia are not merely involved in it; they are driving this change.
The global market is predicted to jump more than twenty-fold within the next decade, and enterprise AI is still on an upward trajectory, so there is a long way to go ahead. If you are interested in riding the AI tidal wave, then these two giants are the bridges and pillars to the intelligent economy in the future.
What’s Next?
The AI race is heating up and Nvidia and Amazon find themselves as de facto gate keepers to the new infrastructure of this era. In the case of Nvidia, it is also facing the constant innovation of chip engineering, as well as its lock-in across sectors such as healthcare, financial services, etc. That is why, in all probability, for the foreseeable future it will continue to be the default vendor that provides any AI hardware, despite the fact that other companies are trying to claw away their stranglehold.
The software ecosystem, developer loyalty Nvidia developed over the last 20 years of existence is more of the secret sauce than raw performance. In the case of Amazon, proximity in cloud and obsessive differentiation with regard to reduced cost, improved capacity AI infrastructure has entrenched the brand in its current position as the destination of the digital hopes of the globe.
With the speed of expansion of generative AI models and data-oriented applications, the capability of AWS to serve worldwide customers in scale makes it an indispensable business partner amongst businesses.
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