The Samsung Fold 8 series is just around the corner, and with Apple finally entering the competition this year, it’s more important than ever for the Korean smartphone maker to deliver real upgrades. In a new editorial, Samsung CEO TM Roh said the company will continue to make its foldable phones thinner, lighter, stronger, and more immersive, while placing an even greater focus on personalized AI experiences. The comments come ahead of Samsung’s Unpacked launch, where the company is expected to unveil the Galaxy Z Fold 8, Galaxy Z Flip 8, and a brand-new Z Fold 8 Wide.
According to Roh, the next evolution of AI isn’t about simply answering questions anymore. Instead, Samsung believes AI is entering what it calls the “agentic era,” where AI assistants can take action on a user’s behalf while leaving the final decision in the user’s hands. That, however, requires AI to understand the person using it.
Roh argued that foldable phones are particularly well-suited for this future because they combine a compact form factor with a large display that expands whenever users need more screen space.
“As AI helps us with more at once, a screen that flexes and folds expands what is possible. This is what makes foldables special,” Roh said.
Samsung says it has spent years refining its foldable lineup by making devices slimmer, lighter, and more durable, and that trend will continue with future Galaxy foldables.
Beyond hardware, Roh also highlighted Samsung’s broader AI strategy. Rather than treating smartphones as standalone devices, Samsung wants AI to work seamlessly across its ecosystem of Galaxy phones, tablets, smartwatches, TVs, and smart home appliances. The idea is for AI to quietly connect these devices in the background, making everyday tasks feel more natural instead of forcing users to switch between separate apps and services.
Beyond that, Roh pointed to Samsung Knox as the foundation of the company’s AI strategy, explaining that the security platform now protects not only individual Galaxy devices but also the information shared between them. According to Samsung, sensitive personal data will remain on the device whenever possible, allowing users to better understand how Galaxy AI works while maintaining control over their information.
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